These are only few of the metrics that contribute to measure digital marketing success and draw from website traffic data crucial information for the improvement of online marketing strategies.īased on data interpretation is possible to identify improvement spaces in at least three areas: Each type of conversion can be associated to a numerical value, thus the whole value can be measured. They drive to achieve the online marketing campaign goals. They are the all acts of converting visitors in valuable users.
They are user interactions with website’s elements previously identified as relevant to reach business objectives Calculated from the entire amount of visits to the website in a time lapse How many pages are seen on average by visitors Percentage of visits ended with a single page visited How many times a single page has been visited in a time lapse Total number of web pages seen in a time lapse by visitors Each user can visit a website more than once this metric takes into account only unique visitors regardless to how many visits or sessions he has done A visit to a website is generally considered ended when the user does not click for more than half an hour Web analytics tools like Google Analytics allow to collect this data and rely on useful metrics. Carrying out online reputation audit and sentiment analysis (market sentiment and brand reputation).Īnalysing trends and results of the online marketing strategy means identifying key performance indicators (KPI) that measure what it is happening on the website and the other company’s social channels.Analyse traffic generated by social media (social analytics).
It measures potential audience and opportunities offered by the online market. Measure visitors number and behaviour, analyse interactions with brand,interpret digital marketing strategies results Monitor and analyse website visits (web analytics).This web traffic data and statistics mining stems from three main needs: Certainly it is needed someone who can help the company with the task to extract useful information from the whole data set. Implementing website tracking and monitoring systems, at least for small-medium sized businesses, requires modest budgets. Information obtained can be leveraged to adjust business communication, refine online marketing strategies, adapt offer to customers preferences, improve post-sale relationship management and much more. Firms, besides market investigations and sector studies, can collect and process directly data related to their websites and social media users. Nowadays internet provides the opportunity to collect and analyse data in detail like nothing else in the past.
0 kommentar(er)
